Ryan Groth joined us to chat about contractor sales in this interview-style episode of the Contractor Success Academy. Ryan tells us about the importance of sales culture, and how leaders can actually predict revenue with a solid sales plan. He goes deeper into the shortfalls most contracting companies have in their sales culture, how to identify those shortfalls, and finishes off the episode with some sales tips that you can start to apply to your business. This episode is jam-packed with sales tips, that can help you transform the way you do business! 

Check out his lesson below and let us know your thoughts in the comments section!

Listen to The Lesson

Today’s Mentor

Ryan Groth is a family man, former professional baseball player, and entrepreneur who became involved in the contracting business with his family as a teen. A career in the major leagues didn’t happen, so Ryan went to work by networking with high-performing leaders in the South Florida Community, looking for “what was next” in his journey.

Ryan learned the nuts and bolts, mindset, vision, strategy, structure, systems, and processes of a $50 million per year local contracting sales organization. He had the unique opportunity to implement a sales software that was created by this Roofing Contractor to hundreds of contractors nationwide, all while teaching, coaching, and consulting owners and sales teams on what it takes to become winners in their market.

With this passion and skill set fully realized, Ryan decided to transform contracting companies a full-time focus and started Sales Transformation Group, Inc.

He is on a mission to help contractors create real companies through a definitive sales culture. Ryan saw firsthand what a family contracting business was like and what a professional contracting sales organization was like. With his program, The Sales Transformation Group, Inc., he is passionate about helping industry professionals make that transition.

You’ll Learn

  • What is sales culture and why is it important
  • How leaders can predict revenue
  • The shortfalls of most contracting companies
  • How to audit sales shortfalls
  • Sales tips that can be implemented into your contracting business
  • And much more!


To learn more about how to transform your business sales culture and create more predictable revenue, visit The Sales Transformation Group, or email Ryan himself at rgroth@salestransformationgroup.com

Ready to own your market?

Book a quick no-hassle demo to learn how you can scale your contracting business faster through proven, ROI-driven online ads.