marketing agency gold award for SEO results

Great news to start the year! Webrunner is recognized with a Gold Award from the AVA Digital Awards for an SEO campaign that we ran for our client, Luke’s Landscaping.

The award was received in the Digital Marketing & Integrated Campaigns — SEO / Search Campaign category, awarded to top-scoring entries whose work serves as a benchmark for the industry.

The AVA Digital Awards are judged by the Association of Marketing and Communication Professionals (AMCP), an international organization made up of industry-leading marketing, communications, and creative professionals.

The Challenge

When Luke’s Landscaping partnered with Webrunner in early 2024, their online presence was nearly invisible. They lacked a structured content strategy, ranked poorly for high-intent local keywords, and relied almost entirely on branded search — limiting discovery by new customers.

The Strategy

Webrunner implemented a comprehensive SEO strategy built for long-term growth, including:

  • Rebuilding service and location pages

  • Optimizing headings, metadata, schema markup, and image alt tags

  • Improving site speed and overall performance

  • Optimizing the Google Business Profile for local map pack visibility

  • Creating 1,000–2,000-word blog posts focused on search intent

  • Targeting service and location keywords strategically

  • Maintaining a balanced link portfolio with diverse anchor text

Each element was designed to improve discoverability in local search and align with how homeowners actually search for services.

The Results

Within 16 months, the impact of the campaign was clear:

  • +214% growth in organic traffic

  • 100% of traffic from non-branded searches

  • Website visits increased from fewer than 120 to 370+/month

  • Rankings expanded to 470+ keywords, with 120+ in the top 20

  • 127,000 impressions and 538 organic clicks

High-intent search visibility drove a significant increase in client inquiries, enabling the business to compete effectively with larger landscaping companies across the Greater Toronto Area.

These results demonstrate how a laser-focused SEO strategy can boost visibility and sustainable lead generation in a competitive local market.

Why It Matters

This award reflects what we aim to deliver for every client: measurable results, sustainable growth, and strategies built for how people actually search today.

We’re proud of our team and grateful to Luke’s Landscaping for trusting us as their growth partner!

If you’re curious how Webrunner’s SEO services can work for your business — or want to see what’s possible with the right strategy — we’d love to talk.

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