A good portion of the secret sauce for our client’s success is the ongoing consulting we offer as part of our marketing mandate. At the beginning of our relationship, we sat down with Home Remodeling Pros to learn more about how things worked on their backend.
How are their sales processes? How is their rehash system?
Once we discovered where they were succeeding and where they needed some support, we put them in touch with key partners and helped them implement the right tools to make sure their processes were ready and optimized for growth through paid ads.
In Home Remodeling Pros’ case, we saw they had two main roadblocks in their sales process that was affecting lead generation:
- Closing deals
First, we recommended they offer financing to their clients immediately. This not only allowed them to close more deals they usually would have lost, but it also took them one big step ahead of their local competition. After this was implemented, we noticed that a majority of the leads came in because they offered financing options, making their services more accessible to the average homeowner.
To help with speed-to-lead, we introduced them to our partners at Hatch, an automation technology that increases speed-to-lead and customer experience. They signed on and took advantage of Hatch’s automation features to connect with new leads almost instantly, which helped their contact and closing rates tremendously.
We also gave them feedback on their CRM setup with MarketSharp to allow for proper lead and revenue tracking. We integrated directly with Marketsharp so that they could keep track of their leads, customers, and jobs in one convenient place.