Consulting, Strategy & Partnerships
When May 2020 came around, Great Roofing was ready to kick it up a notch: they fully committed to setting up their business for long term growth.
In order to make this goal a reality, we examined their business under a comprehensive lens to make sure they had the necessary foundation in place to scale.
We worked directly with Great Roofing in a consultative fashion to create their marketing plan for the year. From there, we built customized dashboards for their entire business that covered everything from their lead flow and return on investment, all the way down to individual sales representatives’ performance.
With the proper processes in place, we were then able to refine their marketing strategy through lead source tracking and introducing new campaigns on platforms like Bing, YouTube, and Facebook. Throughout the year, we were also able to optimize their campaigns and reduce our cost per lead by 50% to ~$300/lead (these are branded, exclusive, high-quality leads!).
These improved campaigns directly generated $3 million in revenue from a monthly marketing budget of ~$30k while helping them build significant brand awareness in their local market.
We also implemented a unique direct-mail campaign that became one of their top-performing lead sources, generating an additional $2.5M in sales in 2020 thanks to targeting the right prospects, with the right message, at the right time.
Encompassing all lead sources (Google ads, Facebook ads, flyers, referrals, etc.), Great Roofing grew by 30% and generated $10M in revenue in just their second year of working with Webrunner.