A results-focused paid search strategist with over 8 years of experience driving scalable growth for contractors through data-backed Google Ads campaigns.
Expert Reviewer for: PPC for Contractors: Your Guide to Building a Contractor Empire with Ads
Miguel’s Professional Profile
Miguel has been leading Webrunner’s Paid Search team since 2024, combining deep technical knowledge with full-funnel strategy to lead PPC performance across platforms. His journey at Webrunner began in 2019 as a PPC Specialist, and through years of consistent performance and leadership, he has grown into a key figure behind the success of our Google and Microsoft Ads efforts.
With over eight years of experience in paid media and digital advertising, Miguel has mastered the mechanics of high-performing PPC, from keyword strategy and audience targeting to bid optimization and full-funnel conversion tracking. His methodical, data-first approach ensures every ad dollar is working as hard as possible.
Miguel’s Approach to Paid Search
Miguel views paid search as a powerful lever for growth, but only when built on structure, rigorous testing, and clean data. He starts every engagement by understanding a client’s sales goals, market, and funnel performance. From there, he builds campaigns that prioritize lead quality, conversion rate optimization, and long-term ROI.
He’s relentless about testing—from split-testing ad copy and landing pages to refining keyword match types and bid strategies. He also works closely with the design, SEO, and CRO teams to ensure campaigns align with broader brand goals and web performance.
Whether managing thousands in monthly spend or scaling multi-location contractor accounts, Miguel brings strategy, precision, and accountability to every click.
What Miguel Brings to the Table
Miguel brings a rare blend of technical PPC mastery and strategic business thinking. He’s certified across Google Ads products and has years of hands-on experience navigating complex ad accounts, optimizing for Quality Score, and managing high-volume budgets.
His strengths include:
His leadership has helped Webrunner clients improve ROI, reduce cost-per-lead, and achieve more consistent outcomes from paid search month after month.
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