A creative web strategist and designer dedicated to building high-performing websites for contractors across North America
Expert Reviewer for: Website Design for Contractors: The Ultimate Guide to Winning More Business
Lola’s Professional Profile
Lola has been with Webrunner since early 2023, first as a graphic designer before quickly taking the lead as Head of Web Services. Today, she heads up our Web Development team, where she oversees every aspect of website creation: from wireframing, UX design, and art direction to development, brand expansion, and ongoing optimization.
With a career spanning agency work, freelance design, branding, and web roles across Canada and the U.S., Lola brings a unique mix of creative design skills and technical expertise. She is fluent in responsive design, UX best practices, and performance optimization, ensuring every contractor website we launch not only looks great but is built to convert.
Her toolkit includes Adobe Creative Suite, Instapage, web analytics platforms, and modern front-end design practices, giving her the ability to lead projects from concept to launch with precision and creativity.
Lola’s Approach to Web Development
For Lola, a website is the cornerstone of a contractor’s marketing strategy. Her approach starts with understanding the client’s brand, audience, and goals. From there, she takes on multiple roles as designer, copywriter, and developer while working closely with integration specialists and SEO partners to create a site that is clean, fast, and intuitive.
She believes that great web design strikes a balance between form and function. This means:
Every site she leads is built to be scalable, easy to update, and aligned with the client’s overall growth strategy.
What Lola Brings to the Table
Lola brings a rare blend of creative vision, technical skill, and marketing strategy. Her strengths include:
Her leadership ensures that every Webrunner-built website is not only attractive but also a true lead-generating asset for contractors.
Want to connect with Lola or talk about your website design?
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