A results-driven paid social strategist with a proven track record of scaling high-performing campaigns across Meta and beyond.
Expert Reviewer for: PPC for Contractors: Your Guide to Building a Contractor Empire with Ads
Alex’s Professional Profile
Alex has been leading the Paid Social team at Webrunner Media since January 2024, scaling efforts across Meta and other social platforms to drive performance growth and ROI. With roots at the company dating back to 2019, he steadily progressed from PPC Accounts Manager to Senior Facebook Ads Manager before taking on his current role.
He holds certifications in Facebook and Instagram ads and possesses advanced skills in A/B testing, copywriting, and conversion optimization. With a strong command of data-driven strategies, he excels at effectively managing marketing funnels.
Alex’s Approach to Paid Search
For Alex, paid social is a blend of strategy, creativity, and constant iteration. His process starts with a deep understanding of the client’s business goals, then translates those into campaigns designed to move the needle, whether that means generating leads, boosting engagement, or improving ROAS.
He approaches every campaign with a test-and-learn mentality. From refining audiences to A/B testing creative or ad copy and adjusting bids in real time, Alex is always optimizing. He also works cross-functionally with creative and client teams to ensure alignment across all stages of the funnel.
The result? Campaigns that are not only performance-driven but also brand-consistent, scalable, and tailored to the unique needs of each contractor.
What Alex Brings to the Table
Alex brings over six years of paid social experience and a proven ability to drive measurable growth for contractor businesses. He has a deep understanding of platform algorithms, audience behavior, and what it takes to make paid social campaigns convert.
He excels at aligning creative direction with data-backed strategy, navigating complex platforms like Meta and LinkedIn, and turning insights into action. Whether it’s building full-funnel campaigns or troubleshooting underperforming ad sets, Alex brings clarity, focus, and results.
Combined with his knowledge of organic social, he ensures cohesion across all touchpoints, delivering consistent messaging that amplifies ROI across the board.
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