Snapshot
PPC for Cabinet Companies: Quick Wins for Our Client
$1.87M
in tracked revenue generated in 2025
601
leads generated at a blended CPL of $264
8%
blended cost-to-revenue ratio
$1.87M
in tracked revenue
generated in 2025
601
leads generated at a blended CPL of $264
The Redo Cabinets Story
Partnering With a Cabinet Company Ready to Scale
Redo Cabinets is a residential cabinet company with a straightforward value proposition: deliver high-quality cabinet solutions to homeowners across multiple major U.S. markets.
The product was strong. The sales team was capable. The ambition to grow across multiple cities was real. What was missing was a marketing partner they could actually trust.
When Redo Cabinets first engaged Webrunner, they weren’t looking for a magic bullet. They’d already been down that road. Multiple agencies, fragmented channels, and no clear picture of what was actually driving revenue.
The ask was simple: prove your value, month over month, and we’ll grow together.
That’s exactly what happened.
The Challenge
Leads Were Coming In, But Attribution Was Blurry
When Redo Cabinets came to Webrunner, they already had a marketing vendor in place. The problem wasn’t that nothing was running. The problem was that nobody could tell whether it was actually working.
Three issues were holding the business back:
Webrunner was brought in not to replace everything overnight, but to prove what was possible. No formal goals were set. The mandate was simple: show us what you can do, and we’ll follow the results.
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The Solution
Building a Growth Partnership
Webrunner’s engagement with Redo Cabinets didn’t start with a bold strategy deck. It started with a commitment to earn trust through performance, then expand the relationship as that trust grew.
The approach had three layers:
Rather than spreading budget across channels from day one, we anchored the strategy in Google Ads, where purchase intent was highest and attribution was clearest, and let the numbers dictate when and how to scale.
Bing wasn’t part of the original plan. The client was skeptical. We made the case based on data, not assumptions, and it turned out to be one of the most efficient decisions of the entire engagement.
For every dollar spent on Bing, Redo Cabinets generated $39 in revenue. That’s what happens when channel recommendations are driven by performance logic rather than agency preference.
This is where the engagement evolved beyond what any typical PPC vendor provides, and what the client values most.
Over the course of the year, Webrunner became the go-to sounding board for all things marketing at Redo Cabinets. That meant conversations well outside the scope of a paid media retainer:
In the owner’s own words, Webrunner isn’t just a lead generation company. They’re a strategic partner.
