Snapshot:
Digital Marketing for Solar Companies – Quick Wins for Our Client
$347K+
in revenue directly from ads
72%
overall valid lead rate
160+
qualified leads generated
$347K+
in revenue directly from ads
Ted’s Story
Partnering with a Solar Visionary
Ted (a fictional name to respect anonymity) is the Co-Founder and Operations Manager of a rapidly growing solar installation company in Alberta. Ted is known for running a tight ship.
His company isn’t just another sales outfit reselling solar; they handle every step of the job, from planning and permitting to the final install.
With over 30 years of combined electrical experience, Ted’s team brings true craftsmanship and integrity to a market that often outsources core parts of the work. They’ve built a reputation for doing things right and wanted to align their marketing with that same standard.
Ted also knew his ideal customer wasn’t the impulse buyer. He wanted to reach the educated, research-heavy homeowner. The kind of person who asks smart questions, compares providers, and chooses based on trust and transparency.
Despite having a strong offering and a trusted name in the market, their growth had started to plateau. Ted needed a marketing partner who could deliver consistent, high-quality leads, and one who actually understood how the solar industry works!
The Challenge:
Powering Up Digital Marketing for Solar in a Competitive Market
Like many business owners in the solar space, Ted had tried multiple marketing approaches before finding Webrunner, but most of them fell flat.
Here’s what he was up against:
The result?
Disappointment, frustration, and growing skepticism. Ted believed in digital marketing in theory, but his past experiences with low-quality providers told a different story.
What he needed was clear:
In other words, Ted needed a real strategy. One that delivered qualified leads and reliable ROI. Fast.
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The Solution:
Crafting a Robust Marketing Plan for a Solar Energy Company
When Ted partnered with Webrunner, we knew we had to rebuild his digital foundation instead of just running a few ads.
Our team implemented a comprehensive strategy built for solar businesses aiming to engage educated, high-intent buyers.
Here’s what we implemented:
Budget Allocation: Smart Spend, Smart Results
Initial discussions outlined potential monthly investments around two key service areas:
However, so far, we have opted to focus our strategy on maximizing efficiency. We established that this wasn’t about throwing money at the problem; it was about getting the right systems in place to make every dollar count.
Our total investment to date is $37,814, averaging $6,300/month.
This strategic approach allowed for detailed keyword research, ad copy creation, landing page optimization, and regular performance reviews to make sure results stayed on track and every dollar spent drove maximum impact.
The Webrunner Media team’s collaborative approach and expertise in solar marketing strategies quickly became an invaluable extension of the client’s operations, building confidence in the process.
