Snapshot

SEO for Landscaping Companies – Quick Wins for Our Client

Client:

A growing residential landscaping contractor serving Scarborough, East York, North York, and the Greater Toronto Area

Service:

Targeted SEO & Local Authority Building

Results:

1,100%

increase in monthly organic traffic

750%

growth in total organic keywords

1.2M

Google Search Console impressions

7,960

organic clicks generated

83%

of all keyword traffic now non-branded

Results:

1,100%

increase in monthly organic traffic

750%

growth in total organic keywords

1.2M

Google Search Console impressions

7,960

organic clicks generated

83%

of all keyword traffic now non-branded

Luke’s Story

Partnering With a Growing GTA Landscaping Operation

Luke’s Landscaping is a residential landscaping company serving some of the most densely populated neighbourhoods in the Greater Toronto Area, including Scarborough, East York, North York, and beyond. Built on hands-on craftsmanship and a strong local reputation, the company had steadily grown through referrals and word-of-mouth, delivering everything from seasonal maintenance and hedge trimming to interlocking patios and snow removal.

The challenge wasn’t the quality of the work. It was that almost none of it was being found online.

Despite operating in one of Canada’s largest urban markets, Luke’s Landscaping had a digital footprint that barely existed. Their website was technically live, but it wasn’t generating many leads, wasn’t ranking for all the services they offered, and wasn’t showing up prominently when homeowners in their own neighbourhoods searched for landscaping help.

That’s when they partnered with Webrunner.

Hear it directly from Luke:

The Challenge

A Strong Local Reputation With Poor Online Visibility

When Luke’s Landscaping came to Webrunner in early 2024, the gap between their on-the-ground reputation and their digital presence was stark. A website that existed in name only, a search footprint dominated almost entirely by branded queries, and no clear strategy to change any of it.

The core issues were clear:

  • Brand Dependency:
    The vast majority of their organic visibility came from people who already knew the business and searched for it by name. They were essentially invisible to anyone who hadn’t already heard of them.
  • Buried in search results:
    For high-intent terms like “landscaping company Scarborough” or “snow removal East York,” Luke’s Landscaping wasn’t anywhere close to Page 1.
  • No content or local SEO infrastructure:

    The site lacked optimized metadata, internal linking, service-area pages, and any form of local-focused content targeting the GTA neighbourhoods they served.

  • Weak backlink profile:
    With only 20 to 25 referring domains, the site lacked the authority signals Google needed to trust it.

  • Minimal organic traffic:

    Monthly organic visits sat below 50, far too low to generate a meaningful volume of new inbound leads.

Contractor Marketing Playbooks

Assess your marketing strategy in just 5 minutes!

Answer a few simple questions to find out where the gaps are in your marketing strategy and use the results to identify issues and unlock your next stage of growth.

  • 100% FREE

  • Complete in 5 minutes or less

  • Immediate results that give you a game-plan for growth

Start my assessment
free marketing assessment for contractors

Assess your marketing
strategy in just 5 minutes!

Answer a few simple questions to find out where the gaps are in your marketing strategy and use the results to identify issues and unlock your next stage of growth.

100% FREE • Complete in 5 minutes or less • Immediate results that give you a game-plan for growth

Start my assessment

The Solution

Building a Local Authority Engine for the GTA

Webrunner executed a targeted 16-month SEO strategy designed to move Luke’s Landscaping from digital obscurity to Page 1 dominance across their core service areas. The strategy was built on three core pillars:

1

Technical & On-Page SEO Foundation

Before any content or link-building efforts could take hold, the site needed a structural overhaul.

  • Complete rebuild of service pages with optimized titles, H-tags, metadata, and schema markup to ensure Google could properly interpret and rank the site’s core offerings.

  • Internal linking architecture to connect service pages, location pages, and blog content into a cohesive authority structure.

  • Image alt tag optimization and site speed improvements to reduce friction and improve crawlability.

2

Local SEO & Geo-Targeted Content

To capture the high-intent, location-based searches that drive real leads, we built out a comprehensive local presence across the GTA.

  • 15+ new service and location pages targeting specific neighbourhoods and suburbs, enabling rankings for terms like “landscaping company Scarborough” and “interlocking patios North York.”

  • Google Business Profile (GBP) optimization, including Q&A additions, regular posts, and geotagged project photos to strengthen Google’s proximity and trust signals.

  • Citation cleanup and NAP (Name, Address, Phone) consistency across directories to reinforce local legitimacy.

3

Content Strategy & Authority Building

We built a content engine designed to answer the questions homeowners in the GTA are actively searching for.

  • 1,000 to 2,000 word blog posts targeting seasonal services, maintenance tips, and high-intent informational queries, funneling top-of-funnel traffic into core service pages.

  • FAQ blocks and structured infoboxes designed for AI-driven and featured-snippet discoverability.

  • Manual link-building outreach to relevant directories, local blogs, and regional publications, growing the referring domain count from 20 to 25 up to 50+, doubling the site’s backlink profile.

SEO for landscaping contractors
Transformative Results

From Invisible to 1.2M Impressions

The shift in organic performance between April 2024 and August 2025 was dramatic.

Here is how the numbers break down:

MetricApril 2024August 2025Growth
Organic Keywords~80700++750%
Monthly Organic Traffic~40-50600++1,100%
GSC Impressions~30-40K1.2MExplosive
GSC Clicks<1007,960+7,860%
Referring Domains20-2550+Doubled
Top 20 Keywords<10300+30x Growth
Non-Branded Share~35%83.45%High-intent

1. Keyword Explosion: From 80 to 700+

The most foundational shift was in keyword coverage. Starting from roughly 80 ranking keywords, the majority of which were branded, the site now ranks for over 700 terms across the GTA. More importantly, 83.45% of all keyword traffic now comes from non-branded searches. That means Luke’s Landscaping is being discovered by homeowners who have never heard of them, which is exactly the net-new lead flow the business needed.

The site now ranks for competitive, intent-driven terms including:

  • “landscaping company Scarborough”

  • “snow removal East York”

  • “hedge trimming North York”

  • 300+ keywords now holding positions in the Top 20

2. Traffic Velocity: From 50 Visits to 600+ Per Month

Monthly organic visits scaled from fewer than 50 to over 600, an increase of more than 1,100%. Growth began in earnest in early 2025 as newly created pages gained traction, accelerating sharply through Q2 and Q3 2025 as blog content and location pages began accumulating authority.

This traffic is also higher quality. With 83% of visits driven by non-branded, commercially-oriented queries, the people landing on the site are actively searching for the services Luke’s Landscaping offers.

3. Search Impressions & Click Growth

Google Search Console tells the full story of the site’s growing footprint. Between the campaign’s start and August 2025:

  • Total impressions grew from approximately 30,000 to 40,000 up to 1.2 million, representing a massive expansion in the site’s reach across Google’s results pages.

  • Clicks climbed from fewer than 100 to 7,960, a 7,860% increase, reflecting not just visibility but genuine user engagement and search intent alignment.

  • The site now appears across 1,000+ queries, with steady improvements in average position as authority compounds month over month.

4. Backlink Profile & Domain Authority

The link-building program doubled Luke’s Landscaping’s referring domain count, growing from 20 to 25 domains up to 50+. By prioritizing niche-relevant, locally-trusted sources over generic directories, the backlink growth sent clear topical authority signals to Google, directly supporting the ranking gains seen across service and location pages.

seo for landscaping company

Beyond The Numbers

The numbers tell a compelling story, but the operational shift matters just as much. Luke’s Landscaping has gone from a business that relied almost entirely on referrals and word-of-mouth to one that now has a dependable, organic pipeline of inbound leads, without factoring in paid advertising.

  • GTA Neighbourhood Authority
    By ranking across multiple cities and suburbs, including Scarborough, East York, North York, and beyond, the brand has established a regional digital presence that mirrors the geographic footprint of the actual business.

  • Commercial-Intent
    With 83% of keyword traffic categorized as non-branded and commercially oriented, the site is attracting homeowners who are ready to hire, not just browse.

  • Future-Proofed for AI Search
    Structured FAQ blocks, infoboxes, and intent-aligned content ensure the site is positioned for discoverability in AI-powered search environments, beyond just traditional Google rankings.

Ready to Generate These Kinds of Results for Your Business?

See how Webrunner can help scale your business to the next level.

Conclusion

Scaling With Precision in Canada’s Most Competitive Urban Market

The GTA is one of the most competitive landscaping markets in Canada. Long-established operators with mature profiles and thousands of reviews don’t give up ground easily. But by building a technically sound foundation, creating hyperlocal content that speaks directly to neighbourhood-level search intent, and consistently compounding authority through link-building and GBP optimization, Webrunner helped Luke’s Landscaping do something remarkable: carve out a dominant organic presence in a market where most competitors have a years-long head start.

Today, Luke’s Landscaping doesn’t just have a website. They have a lead-generation engine that generates over 600 organic visits per month, ranks for 700+ keywords, and reaches homeowners at the exact moment they’re searching for help.

The next phase of the strategy focuses on deepening Map Pack visibility across key service areas, accelerating review generation to strengthen GBP authority, and expanding hyperlocal content into additional GTA neighbourhoods to widen the lead funnel even further. The momentum is there, and the ceiling is still high.

Ready to Grow Your Landscaping Business like Luke’s Landscaping?

The results for Luke’s Landscaping speak for themselves: a 1,100% increase in organic traffic and over 700 organic keywords in 16 months. The message is just as powerful:

If you’re a contractor looking to grow, don’t waste another month buried beyond Page 1 and relying on branded-only traffic. Invest in a smarter, organic authority engine and partner with a team that knows how to turn your website into a high-performance asset.

Webrunner’s targeted SEO for contractors is designed to turn non-branded searches—now 83% of all keyword traffic for Luke’s Landscaping—into high-intent, measurable revenue. We can help you dominate your local map pack and scale with a multi-city keyword footprint across competitive markets like the GTA.

Let’s talk about how we can help you improve your sales process, too.

Continue Reading

PPC results for remodeling contractor

Cabinet Company Generates $1.87M by Hiring Webrunner as Growth Partner

roofing SEO strategy case study by Webrunner

How Top Notch Roofing Used Local SEO to Quadruple Organic Traffic in the Fraser Valley

Webrunner helps Home Remodelling Pro grow organic trafic with SEO

Home Remodeling Pros of Central PA Grows Organic Traffic by 124% and Multiplies Non-Branded Rankings by 746% With SEO

roofing marketing automation case study

From 38% to 95% Appointment Set Rates: How Conrad Roofing Used Boomerang to Unlock $2.14M in Quoted Revenue

solar roofing company marketing

The Marketing Strategy for Solar Companies That Turned $38K Ad Spend Into $347K

Team photo of Glick's Exteriors staff wearing the forest green team polos in front of the forest green company trucks.

Pennsylvania Exterior Remodeler Adds $1.8M With Webrunner PPC

An American roofer performing an asphalt shingle inspection on a home featuring an American flag. A project closed by a roofing contractor with the help of Webrunner's Contractor Marketing services.

Roofing Marketing Case Study: 63 Extra Leads Per Month From The Same Budget

How 1 Ad Experiment Increased Lead Volume for a Pool Contractor by 246%

Webrunner Case Study: How Ridge Top Exteriors Generated $30 Million in Sales in 12 Months

How Ridge Top Exteriors Generated $30 Million in Sales in 12 Months