Webrunner helps Home Remodelling Pro grow organic trafic with SEO

Snapshot

SEO for Remodeling Contractors – Quick Wins for Our Client

Client:

A premier multi-service remodeling contractor in Central PA.

Service:

Targeted SEO & Local Authority Building

Results:

124%

increase in monthly organic traffic

746%

growth in non-branded keyword rankings

167%

increase in Top 10 keyword positions

67%

of all keywords now hold commercial intent

Results:

124%

increase in monthly organic traffic

746%

growth in non-branded keyword rankings

167%

increase in Top 10 keyword positions

67%

of all keywords now hold commercial intent

The Home Remodeling Pros Story

Partnering With a Multi-Service Leader in Central PA

Home Remodeling Pros of Central PA is a premier remodeling contractor known for high-end transformations. Specializing in everything from custom kitchen overhauls to complex whole-home additions, their work represents the gold standard of craftsmanship in the region.

However, while their field teams were delivering magazine-quality renovations, their digital presence was struggling to reflect that same level of authority. Operating in a competitive market across multiple cities, they lacked the search engine visibility required to capture high-value leads at scale.

They needed a partner to bridge the gap between their physical reputation and their digital reach, turning their website into a high-performance engine capable of dominating the Central Pennsylvania search landscape.

Hear it directly from Terrell:

The Challenge

The “Page 2 Graveyard” and Branded-Only Traffic

In April 2024, Home Remodeling Pros had a functional website, but it was essentially a digital business card rather than a lead-generation engine. The data revealed several critical hurdles:

  • Brand Dependency:
    Nearly 85% of their visibility came from people searching for their specific company name. They were essentially invisible to the broader market.
  • Buried Beyond Page 1:
    High-intent terms like “kitchen remodeling contractors near me” were indexed, but buried on pages 3 through 10 of Google.
  • Limited Geo-Reach:

    Despite serving all of Central PA, their search presence was stagnant in key surrounding cities like Mechanicsburg.

  • Non-Branded Invisibility:
    With only 50 non-branded keywords in the top 100, they were missing out on the vast majority of local remodeling intent.
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The Solution

Building a “Non-Branded” Authority Engine

Webrunner executed a 16-month targeted SEO strategy designed to pull those hidden rankings out of the graveyard and onto Page 1.

The strategy focused on three core pillars:

1

Intent-Aligned Content & AI Discoverability

To capture traffic with commercial intent, we overhauled how the site speaks to both users and search engines.

  • High-Intent Refinement:
    We rebuilt service pages with localized keywords and intent-aligned copy, ensuring keywords now target clear commercial or transactional intent.
  • FAQ Integration:

    We added structured AI-ready infoboxes and FAQs to improve discoverability in AI-driven search results.

  • Informational Gaps:

    We used blog content to answer top-of-funnel questions about timelines and planning, funneling that traffic into core service pages.

2

Local SEO Refinement

To break out of their immediate headquarters, we expanded the site’s local footprint.

  • Geo-Targeted Service Pages:

    We created dedicated landing pages for key Central PA cities, allowing the brand to rank for “Bathroom renovation [City Name]” terms.

  • GBP Optimization:
    We optimized their Google Business Profile to win in the Local Map Pack, focusing on NAP (Name, Address, Phone) consistency and high-quality photo optimization.

3

Authority & Technical Strength

We cleaned up the technical noise that was holding their site back.

  • Crawlability Fixes:

    We resolved duplicate URL errors and navigation issues that were confusing search engines.

  • Niche-Specific Backlinks:

    Instead of generic links, we acquired niche edits and regional directory placements that signaled local authority to Google.

Transformative Results

124% Growth in Targeted Monthly Organic Traffic

By focusing on non-branded keyword growth and Page 1 dominance, the results between April 2024 and August 2025 were staggering:

1. Lift in Non-Branded Keywords

The most significant shift was the brand’s ability to attract new customers who weren’t previously familiar with them.

  • Non-Branded Keywords
    Increased from 50 to 423+ (746% growth)
  • Visibility Shift
    Branded vs. Non-branded visibility moved from a lopsided majority to a healthy 50/50 split.

2. Lift in Top 10 Rankings

We successfully pushed high-value keywords out of the “Page 2-5” range and into the spotlight.

  • Top 10 Rankings
    Increased from 12 to 32 (167% growth)
  • Top 3 Rankings
    Increased from 8 to 14 (75% growth)
  • Page 1 Wins
    The site now dominates for competitive terms like “kitchen remodeling contractors near me” and “home improvement companies in Mechanicsburg.”

3. Traffic Velocity

All traffic growth was achieved organically, creating a sustainable lead flow without having to ramp up spend on other channels like PPC.

  • Monthly Organic Visits

    Grew from 292 to 654 (124% increase)

  • Engagement
    Bounce rates dropped as users began engaging with multiple service pages per session.
SEO for bathroom contractors

Beyond The Numbers

The operational shift for Home Remodeling Pros is clear: they’re no longer just attracting people who already know about them.

They’re now reaching new prospects:

  • Regional Authority
    By ranking in surrounding cities like Mechanicsburg, the brand has effectively expanded its brand awareness and reach.
  • Commercial Domination
    With 67% of keywords holding commercial intent, the traffic hitting the site is high-value. These are homeowners ready to buy, not just tire kickers looking for DIY tips.
  • Future-Proofing
    By optimizing for AI discoverability (AEO/GEO/LLMs), their site is prepared for the next era of search.

Ready to Generate These Kinds of Results for Your Business?

See how Webrunner can help scale your business to the next level.

Conclusion

Dominating Central PA

By moving away from a branded-only search strategy and fixing the technical hurdles that kept them on Page 5, Home Remodeling Pros of Central PA has fundamentally changed its growth trajectory.

They’ve achieved a 746% surge in non-branded keywords and a 124% increase in targeted, high-intent traffic, all without having to rely on PPC spend. Today, they don’t just have a website; they have a regional authority engine that captures high-intent leads the moment they start dreaming of an improved home. For Home Remodeling Pros, the “Page 2 graveyard” is a thing of the past.

Ready to Grow Your Remodeling Business like HRP?

Home Remodelling Pro’s results speak for themselves, but the message is just as powerful:

If you’re a contractor looking to grow, don’t waste another month buried beyond Page 1 and relying on branded-only traffic. Invest in a smarter, organic authority engine and partner with a team that knows how to turn your website into a high-performance asset.

Webrunner’s targeted SEO for contractors is designed to turn non-branded searches into high-intent, measurable revenue—whether you’re looking to dominate your local map pack or ready to scale with a multi-city keyword footprint.

Let’s talk about how we can help you improve your sales process, too.

 

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