linkedin marketing best practices

4 Best Practices for Increasing Your Company’s Visibility on LinkedIn

LinkedIn is a happening place to be these days, for businesses and individuals alike. There are so many ways to be active on the site, to see and to be seen; and unlike Facebook or Instagram or Twitter, this social platform has a unique business mindset. You won’t find cat pictures on your LinkedIn home feed. So what’s in it …

13 content pieces every business needs

Checklist: 13 Content Pieces Every Business Needs

If you’ve been blogging for a while and are wondering what other pieces of content your business could benefit from, look no further. While every business is different, nearly every one stands to benefit from these basic forms of content. You may not need everything on this list, but diversifying your content and offering it in different forms is a …

boost your online presence with these 10 tips

Boost Your Company’s Online Presence with These 10 Tips

If you’ve been working hard on day-to-day operations of your business and neglecting your business’ online presence, you’re not alone. It’s easy to get caught up in immediate needs, and once you have a website up and running, it’s even easier to call it a day. But staying on top of your company’s online presence, building it, nurturing it—and, unfortunately, sometimes …

SMB marketer's guide to creating an online presence

The SMB Marketer’s Guide to Creating an Online Presence

When it comes to marketing your business online, it can be a daunting task trying to figure out all of the moving parts. Hosting, content management systems, plugins, email marketing platforms, traffic generation, promotion, social media channels—it can get very confusing very fast. Whether you’re a business owner, in charge of digital marketing, or simply a do-it-yourself entrepreneur trying to …

marketing automation

The 5 Best Things About Marketing Automation Software for Small Businesses

The craze in digital marketing these days is marketing automation. If you’re unfamiliar with the concept, just take a look around the web—you’ll see how popular the topic is among industry bloggers and online marketing agencies alike. If you’re a small business, you may be asking yourself how marketing automation can help you grow your business. The truth is, there …

inbound-marketing-agencies

10 Questions to Ask Potential Inbound Marketing Agencies

You’re likely familiar with the set of basic questions you should ask a marketing agency or contractor. How much experience do you have? What other companies have you worked with? Sure, those are important questions to ask, but you can likely find all your answers on the agency’s website. To really understand what your company stands to gain from working …

outsourcing versus in-house digital marketing

Weighing the Pros and Cons of In-House Marketing versus Outsourcing  

Most companies face a similar resource allocation decision at one point or another: Should they take care of marketing initiatives in-house, or should they outsource the work to a marketing agency? When marketing is done in-house, a company runs the risk of burning up their marketing budget on payroll; but if they outsource it, there will be concerns about quality …

online marketing outshines traditional marketing

9 Reasons Online Marketing Outshines Traditional Marketing

A recent article on Forbes.com asked the question, Is traditional marketing still alive? As the article concludes, of course it is! But while the article argues that some forms of traditional marketing are still lucrative (like door hangers and junk mail), I’d argue that they’re far less lucrative than most online marketing initiatives. How much of your junk mail goes …

content marketing strategy

Timeline of Implementing a Content Marketing Strategy for Small Businesses

Creating a content marketing strategy allows you to create content with a purpose, have a plan (calendar) in place to dictate what to write about and when to publish, mark occasions or events, and make sure that you reach your existing and potential clients in a methodical fashion. Setting aside a certain time period each week to work on the …

holistic marketing strategy

6 Critical Elements of a Holistic Marketing Strategy

When you read the words “online marketing”, what do you think of? Pay-per-click ads? SEO? ? Online marketing has evolved far past the days of annoying banner ads and black hat SEO practices like the buying of links. Each Google update is more and more sophisticated, and we’re constantly urged to write (our web content, our blog posts) for our …