content marketing strategy

Timeline of Implementing a Content Marketing Strategy for Small Businesses

Creating a content marketing strategy allows you to create content with a purpose, have a plan (calendar) in place to dictate what to write about and when to publish, mark occasions or events, and make sure that you reach your existing and potential clients in a methodical fashion. Setting aside a certain time period each week to work on the …

holistic marketing strategy

6 Critical Elements of a Holistic Marketing Strategy

When you read the words “online marketing”, what do you think of? Pay-per-click ads? SEO? ? Online marketing has evolved far past the days of annoying banner ads and black hat SEO practices like the buying of links. Each Google update is more and more sophisticated, and we’re constantly urged to write (our web content, our blog posts) for our …

proven email marketing strategies

6 Proven Email Marketing Tips to Get the Most out of Your Email Campaigns

Email marketing has a bit of a bad rap, and some business owners have lost faith in its value since the implementation of Canada’s new anti-spam law. But don’t believe the hype. Email marketing continues to produce one of the highest returns on investment among marketing tactics, both traditional and online. So before you hit the send button, make sure …

converting visitors into customers

6 Proven Steps to Converting Visitors Into Customers

Once you have steady traffic coming to your website (and if you don’t, click here to read up on some great strategies for doing so), it’s time to concentrate on converting visitors into customers. A million visitors will do nothing for your business if none of them become clients. Here are six ways to give those visitors the nudge they …

facebook marketing facts

3 Little Known Facts About Facebook Marketing and Why They Matter to Business Owners

Facebook marketing is a tactic that every business owner should consider regardless of the product or service industry being served. While there are both paid and organic strategies based around Facebook marketing, this post focuses on the cold hard facts about Facebook Marketing as a whole and how its helping businesses acquire leads, increase sales and generate more revenue. Let’s take …

tips to increase online visibility

4 Ways to Increase Online Visibility That You Can Implement Today

Boosting your online presence can be a lot of work. Tips like “blog three or four times a week” and “do extensive keyword research” aren’t exactly helpful if you don’t have the time. And while these tips are valid and need to be considered in a long-term strategy, there are a few things you can get started on right away. …

generating-leads-with-content-marketing

Unlocking the Secret to Lead Generation Through Content Marketing

The biggest fear business owners have today when it comes to content marketing is return on investment. What will they see from their blogging efforts? Why should they put time, effort and money into creating an eBook, only to give it away for free? Isn’t video marketing terribly expensive? How exactly will these things help their They often take an …

generating leads with ppc and seo

The 411 on Generating Leads with PPC and SEO

Lead generation comes in many different shapes and sizes, but at the end of the day, the end goal is always the same – increase the amount of qualified prospects that show interest in your products or services. Two effective techniques for garnering more of these qualified prospects are Pay-Per-Click Advertising and Search Engine Optimization, both different in their own …

updated seo checklist 2015

SEO Checklist 2015

When optimizing your website to increase traffic, it helps to have a checklist or plan to follow in order to get the most out of your time and effort. That’s why we’ve to put together this detailed SEO Checklist updated for 2015 with best practices for website optimization and increasing search engine rankings. It’s actually more of a blueprint which …

difference between paid owned and earned media

The Difference Between Paid, Owned and Earned Media

Do you know the difference between paid, owned and earned media? Paid media is purchased (shocking, right?) and includes print, web and broadcast advertising. Facebook ads, display ads and PPC advertising fit into this category, along with television commercials and billboard ads. Paid media gets your message out to a sizeable audience in a timely manner. Owned media belongs to …